Understanding Dissecting Your Markets
While out in Vegas at the FMI show a few weeks ago I confirmed what I always believed. The FMI show is a well-done Food related Industry show that garners about everything under the sun that has to do...
View ArticleBranding and the Recession
Deloitte recently released a new study (July 2010), titled “The 2010 American Pantry Study: The New Rules of the Shopping Game”, which reveals significant changes in the American shoppers’ attitudes...
View ArticleUsing Social Media to Attract a Viral Campaign
Recently a group known as ‘Improv Everywhere’ did an improve show in a local grocery store. They recorded the show and posted on YouTube: http://www.youtube.com/watch?v=WnY59mDJ1gg&feature=channel...
View ArticleFood Retail E-Mail Subject Lines of the Month
End of Summer Deals! inspirations newsletter: Celebrate Summer’s End at Dominick’s NICOLE: P&G Rebate Book: $110 in Savings Your Weekly Deal Alerts Are Here! $3 for a City Dog Combo at America’s...
View ArticleStevens & Tate Marketing Mentioned on FoodProcessing.com
An article written by Mark Beebe, Principal at Stevens & Tate Marketing, has just been featured on FoodProcessing.com, the home page for the food & beverage industry. His article, titled...
View ArticleFood Retail Subject Lines of the Month for November 2010
Below are Stevens & Tate Marketing and Endora Digital Solutions‘ picks for food/retail e-mail marketing subject lines of the month: November Inspirations Newsletter: Everything you’ll need for...
View ArticleA Product that Saves The Planet?
I have a secret to share. It’s a new line of fruit spreads that is not very popular yet, but I can tell you why they are going to be in your pantry soon. They use the mantra that Snapple used more than...
View ArticleHy-Vee Opens Second LEED Store
According to Supermarket News, the Hy-Vee store in Fairfield Iowa is planning to open it’s second LEED store. West Des Moines, Iowa-base Hy-Vee opened its first LEED store in 2009 in Madison, Wis. — a...
View ArticleInnovations in Food Retail
Recently Michael Sansolo wrote an interested editorial in regards to the evolution of food retail. There’s an old axiom that generals always fight the last war just as economists always battle the...
View ArticleMarketing to kids makes them healthier?
The Produce Marketing Association recently met in Anaheim, CA to discuss ways to market product to kids. Previously they were focusing on marketing to moms. “Produce is all about helping people eat...
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